Purpose: to illustrate the thought process behind successful live tweeting
Hey Good People.
I’m Delicia, Creative Coordinator at The Levity Department. This post will be the first in an ongoing series about my adventures with social media marketing as a young adult.
Before I get into things, I would like to announce that I dyed my hair silver-blonde and I am very excited about this. Selfies will appear on my instagram in the next hour.
Anyway, my responsibilities at Levity include live tweeting TV shows on our @LevityTV account. We have this account because we watch a lot of TV. And because we do a lot of work involving entertainment and want to have a presence in the “social TV” world.
Before my first session in March, I was pretty nervous. I’d written entertaining blog posts about my reactions to trends and celebrity news in college, but I wasn’t sure about coming up with material on the spot consistently for an hour or two. Using shows that I already enjoyed helped, but it took two sessions for me to get comfortable reaching the public this way.
Live tweeting is best when you’re generally interested in the show and want to connect with like-minded people in a larger community. The more you interact with people who share your love for a show, the more connections you make and the better presence you have.
To give myself the best exposure, I keep these things in mind:
Hey Good People.
I’m Delicia, Creative Coordinator at The Levity Department. This post will be the first in an ongoing series about my adventures with social media marketing as a young adult.
Before I get into things, I would like to announce that I dyed my hair silver-blonde and I am very excited about this. Selfies will appear on my instagram in the next hour.
Anyway, my responsibilities at Levity include live tweeting TV shows on our @LevityTV account. We have this account because we watch a lot of TV. And because we do a lot of work involving entertainment and want to have a presence in the “social TV” world.
Before my first session in March, I was pretty nervous. I’d written entertaining blog posts about my reactions to trends and celebrity news in college, but I wasn’t sure about coming up with material on the spot consistently for an hour or two. Using shows that I already enjoyed helped, but it took two sessions for me to get comfortable reaching the public this way.
Live tweeting is best when you’re generally interested in the show and want to connect with like-minded people in a larger community. The more you interact with people who share your love for a show, the more connections you make and the better presence you have.
To give myself the best exposure, I keep these things in mind:
- Tone of voice has to be consistent, and should not be negative or overly hyper. That will nuke followers faster than you can say “Twitter fail.”
- Jokes and thoughtful comments are the most shareable. People like humor, and people usually appreciate insight and interesting perspectives on things.
- Which accounts you tag and which hashtags you use really matter, and it’s important to include them on every tweet. Avoid using more than 2 hashtags and 3 accounts
- Every tweet won’t get huge action because things are happening fast. If one tweet that you worked hard on doesn’t get any action, don’t waste any time feeling bad about it. That takes away from the time you can spend tweeting new things which can get results.
- It’s a good idea to retweet and reply to fellow fans and celebrities tweeting about the show. Doing this will reach them and increase your chances of getting retweeted, etc. by their accounts, which gives more visibility for your account.
- You shouldn’t live tweet to simply get attention and followers. Pick shows that genuinely interest you, and approach the situation with the intention to interact with a larger community that shares your interests. The less worried you are about results, the better tweets you will make. It’s easy to over-hashtag and/or sound inauthentic when you’re actively worried about how much engagement you’re going to get. If you already make people laugh and smile in real life, you can also do it on Twitter.
Click here and here to see examples of my success using rules 1-4 and 6. I wrote both of them right after tweets that got no action, and used humor and thoughtfulness together. I was just thinking out loud and tagged the most relevant actor accounts. My next goal is to double this.
My live tweeting adventures have included Pretty Little Liars and Total Divas, and I’ll definitely be covering Kourtney and Khloe Take The Hamptons when it airs in November. A follow up post of the funniest tweets I’ve seen while live tweeting is probably next.
If you have questions or comments feel free to email me at delicia@levitydept.com. You can also follow our primary account on Twitter at @LevityDept.
No comments:
Post a Comment